The Bay Area Puma Project Story
BAPP was born in 2007 when the Felidae Conservation Fund leaders saw a specific need in the Bay Area and they partnered with UCSC and CDFW. This quickly growing metro was seeing an increasing number of puma sightings. The media was quick to spin the narrative and turn the cats into villains. While this has permanently stained the reputation of pumas, we believe there is hope to correct the story, and replace it with evidence-based knowledge.
Since our inception, we have worked hard to improve relations with pumas throughout California and the Americas. Our conservation efforts have impacted thousands and allowed for local residents to feel confident in their homes and nature. Not to mention our research has revolutionized the way we see pumas. But they are not out of danger... Humans remain the pumas' biggest threat.